Privacy

PRIVACY POLICY

We take your privacy seriously. Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as “controller” of that personal information for the purposes of those laws.

Key Terms

It would be helpful to start by explaining some key terms used in this policy:

We, us, our

Ammortal, Inc. or Ammortal

Personal information

Any information relating to an identified or identifiable individual

SMS Message Service

The SMS and/or MMS messaging platform(s) used by Ammortal to deliver text messages to users who have opted in to receive such communications, including any third-party messaging aggregators or service providers engaged by Ammortal to transmit or facilitate such messages.

Special category personal information

Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership

Genetic and biometric data

Data concerning health, sex life or sexual orientation

Personal Information We Collect About You

The personal information that we collect depends on the context of your interactions with us and the products and features you use. The personal information we collect may include the following:

  • Your name and contact information, including your address, email address, telephone number, account name, social security number, drivers license number, and other similar identifiers; 

  • Information to enable us to check and verify your identity, e.g., your date of birth;

  • Your gender information, if you choose to give this to us;

  • Location data, if you choose to give this to us;

  • Session data, including the specific program selected and frequency of usage;

  • Your billing information, transaction and payment card information;

  • Anthropometric data, including your height, weight, age, activity level and body composition;

  • Information about how you use our website, IT, communication and other systems;

  • Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

This personal information is required to provide our products and services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing products and services to you.

How Your Personal Information is Collected

We collect most of this personal information directly from you—in person, by telephone, or email and/or via our website. However, we may also collect information:

  • From publicly accessible sources;

  • Directly from a third party, e.g., Stripe;

  • From a third party with your consent; and

  • From cookies on our website. 

How and Why We Use Your Personal Information

Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.,:

  • To comply with our legal and regulatory obligations;

  • For the performance of our contract with you or to take steps at your request before entering into a contract;

  • For our legitimate interests or those of a third party; or

  • Where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for

Our reasons

To provide products and services to you

For the performance of our contract with you or to take steps at your request before entering into a contract

To prevent and detect fraud against you or Ammortal 

For our legitimate interests or those of a third party, i.e., to minimise fraud that could be damaging for us and for you

Conducting checks to identify our customers and verify their identity; Screening for financial and other sanctions or embargoes; Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business, e.g., under health and safety regulation or rules issued by our professional regulator

To comply with our legal and regulatory obligations

Gathering and providing information required by or relating to audits, enquiries, or investigations by regulatory bodies

To comply with our legal and regulatory obligations

Ensuring business policies are adhered to, e.g., policies covering security and internet use

For our legitimate interests or those of a third party, i.e., to make sure we are following our own internal procedures so we can deliver the best service to you

Operational reasons, such as improving efficiency, training, and quality control

For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service for you at the best price

Ensuring the confidentiality of commercially sensitive information

For our legitimate interests or those of a third party, i.e., to protect trade secrets and other commercially valuable information

To comply with our legal and regulatory obligations

Statistical analysis to help us manage our business, e.g., in relation to our financial performance, customer base, product range or other efficiency measures

For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service for you at the best price

Preventing unauthorised access and modifications to systems

For our legitimate interests or those of a third party, i.e., to prevent and detect criminal activity that could be damaging for us and for you To comply with our legal and regulatory obligations

Updating and enhancing customer records

For the performance of our contract with you or to take steps at your request before entering into a contract. To comply with our legal and regulatory obligations. For our legitimate interests or those of a third party, e.g., making sure that we can keep in touch with our customers about existing orders and new products

Statutory returns

To comply with our legal and regulatory obligations

Ensuring safe working practices, staff administration, and assessments

To comply with our legal and regulatory obligations

For our legitimate interests or those of a third party, e.g., to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you

Marketing our services and those of selected third parties to:

—existing and former customers;

—third parties who have previously expressed an interest in our services;

—third parties with whom we have had no previous dealings.

For our legitimate interests or those of a third party, i.e., to promote our business to existing and former customers

Credit reference checks via external credit reference agencies

For our legitimate interests or those of a third party, i.e., to ensure our customers are likely to be able to pay for our products and services

External audits and quality checks, e.g., for ISO or Investors in People accreditation and the audit of our accounts

For our legitimate interests or a those of a third party, i.e., to maintain our accreditations so we can demonstrate we operate at the highest standards.
To comply with our legal and regulatory obligations.

Personal Information of Minors

We do not knowingly collect data from or market to children under 18 years old. By using this Site, you represent that you are at least 18 years old. If we learn that we have collected personal information from an individual under the age of 18, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under the age of 18, please contact us at support@ammortal.com. 

Promotional Communications

We may use your personal information to send you updates (by email, text message, telephone or post) about our products and services, including exclusive offers, promotions or new products and services. If you provide your mobile telephone number and explicitly consent to receive SMS messages from us, we may contact you by text message for marketing communications, including promotions, special offers, product announcements, and other marketing content related to our products and services. By opting in to SMS communications, you agree to our SMS Terms of Service available on our website. Message frequency varies. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any text message you receive from us, or by contacting us as described below. Reply HELP for help. Consent to receive SMS messages is not a condition of purchase.

We only send SMS marketing communications where you have provided explicit consent to receive such messages. Consent is collected separately and is not a condition of purchase. You may withdraw your consent at any time. We may send other forms of promotional communications in accordance with applicable law, and where required, we will obtain your consent separately and clearly.

You have the right to opt out of receiving promotional communications at any time by:

  • contacting us;

  • using the ‘unsubscribe' link in emails or ‘STOP' number in texts; and/or

  • updating your marketing preferences on our website.

We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and services in the future, or if there are changes in the law, regulation, or the structure of our business.

SMS Terms of Service

Ammortal operates an SMS marketing messaging program through which users who opt in may receive recurring marketing text messages from Ammortal, including promotional offers, product announcements, special discounts, and other marketing communications related to our products and services.

We use your mobile number and SMS consent information solely to send you marketing messages you have opted in to receive and to manage your preferences, including processing opt-out and help requests.

SMS communications are used for marketing purposes only and do not include transactional or service-related messages unless separately consented to.

SMS Terms of Service

You can opt in to receive SMS messages from Ammortal by providing your mobile telephone number and explicitly consenting to receive marketing SMS messages, such as by checking the SMS consent box on a sign-up or contact form or through other consent mechanisms we may provide. By opting in, you agree to receive recurring automated text messages from Ammortal at the mobile number you provided, including promotions, special offers, product announcements, and other marketing messages related to Ammortal products and services.

Message frequency varies.

You may cancel SMS communications at any time. To stop receiving messages, reply STOP to any text message you receive from us. After we receive your opt-out request, we will send you a final confirmation message and you will receive no further SMS messages from us. To re-enroll, sign up again as you did initially.

For assistance, reply HELP to any text message you receive from us, or contact us at:

Email: support@ammortal.com

Phone: +1 302-367-7905

Consent to receive SMS messages is not a condition of purchasing any goods or services from Ammortal.

Ammortal's SMS program is available on major U.S. carriers, including AT&T, T-Mobile, and Verizon, among others. Carrier support may vary. Ammortal, Carriers and message delivery providers are not liable for delayed or undelivered messages.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the SMS Message Services.

Who We Share Your Personal Information With

We routinely share personal information with:

  • Companies within the Ammortal group;

  • Third parties we use to help deliver our products and services to you, e.g., payment service providers, warehouses and delivery companies;

  • Other third parties we use to help us run our business, e.g., marketing agencies or website hosts;

  • Third parties approved by you, e.g., third party payment providers or order fulfillment service providers;

  • Data analytics services;

  • Cloud computing services;

  • Performance monitoring tools.

Notwithstanding the foregoing, text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the SMS Message Services.

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We may also share personal information with external auditors.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a restructuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

Personal Information We Sold or Disclosed for a Business Purpose.

In the preceding 12 months, we have not sold or disclosed any personal information to third parties for a business purpose. However, we recognize the importance of transparency and providing you with clear information regarding your personal data and our practices. 

While we do not sell personal information, we may disclose your personal information to our clinical trial partners for the purpose of conducting clinical trials and/or user studies, but only under the following conditions:

  • Opt-In Requirement: Participation in clinical trials or user studies is entirely voluntary. We will only disclose your personal information if you explicitly opt-in to participate.

  • Additional Terms and Informed Consent: If you choose to participate in a clinical trial or user study, you will be provided with additional terms and conditions outlining the scope, purpose, and nature of the study. You will also be required to review and accept these terms and sign an informed consent form. This form will provide detailed information about the study, including potential risks, benefits, and how your personal information will be used and protected.

We are committed to ensuring that your personal information is handled with the utmost care and confidentiality. Any personal information disclosed to our clinical trial partners will be subject to strict data protection protocols and used solely for the purposes outlined in the informed consent form.

If you have any questions or require further information about our practices related to clinical trials and user studies, please contact our privacy team at support@ammortal.com.

Notwithstanding the above, personal information collected for SMS opt-in, including phone numbers and consent data, is used solely for delivering SMS communications and will not be shared with third parties for their marketing purposes.

Where Your Personal Information is Held

Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see above: “Who we share your personal information with”).

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: “Transferring your personal information out of the EEA”.

How Long Your Personal Information Will Be Kept

We will keep your personal information for as long as necessary to fulfill the purposes set forth in this Privacy Policy, unless a longer retention period is required or permitted by law. We will not keep your personal information for longer than necessary for the purposes for which it is processed. This will typically be for a period of 2-3 years following the last user activity. Thereafter, we will keep your personal information for as long as is necessary:

  • To respond to any questions, complaints or claims made by you or on your behalf;

  • To show that we treated you fairly;

  • To keep records required by law.

We will not retain your personal information for longer than necessary. Different retention periods apply for different types of personal information. 

Transferring Your Personal Information Out of the EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), e.g.,:

  • With our offices outside the EEA;

  • With your and our service providers located outside the EEA;

  • If you are based outside the EEA;

  • Where there is an international dimension to the services we are providing to you.

These transfers are subject to special rules under European and UK data protection law. If you would like further information please contact us (see ‘How to contact us' below).

Your Rights Under the GDPR

Access

The right to be provided with a copy of your personal information (the right of access).

Rectification

The right to require us to correct any mistakes in your personal information.

To be forgotten

The right to require us to delete your personal information—in certain situations.

Restriction of processing

The right to require us to restrict processing of your personal information—in certain circumstances, e.g., if you contest the accuracy of the data.

Data portability

The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations.

To object

The right to object:

—at any time to your personal information being processed for direct marketing (including profiling);

—in certain other situations to our continued processing of your personal information, e.g., processing carried out for the purpose of our legitimate interests.

Not to be subject to automated individual decision-making

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • Email, call, or write to us—see below: “How to contact us” –and–

  • Provide us with enough information to identify you

  • Provide us with proof of your identity and address (e.g. a copy of your driving license or passport and a recent utility or credit card bill)

  • Let us know what right you want to exercise and the information to which your request relates.


Your Rights Under the CCPA

Disclosure of Personal Information We Collect About You

You have the right to know:

  • The categories of personal information we have collected about you;

  • The categories of sources from which the personal information is collected;

  • Our business or commercial purpose for collecting or selling personal information;

  • The categories of third parties with whom we share personal information, if any; and

  • The specific pieces of personal information we have collected about you.

Please note that we are not required to:

  • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;

  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or

  • Provide the personal information to you more than twice in a 12-month period.

Personal Information Sold or Used for a Business Purpose

In connection with any personal information we may sell or disclose to a third party for a business purpose, you have the right to know:

The categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and

The categories of personal information that we disclosed about you for a business purpose.

You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the sale or disclosure of your personal information. If you exercise your right to opt-out of the sale or disclosure of your personal information, we will refrain from selling your personal information, unless you subsequently provide express authorization for the sale of your personal information. To opt-out of the sale or disclosure of your personal information, contact us at support@ammortal.com.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and

  • Direct any service providers to delete your personal information from their records.

Please note that we may not delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

  • Debug to identify and repair errors that impair existing intended functionality;

  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

  • Comply with the California Electronic Communications Privacy Act;

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

  • Comply with an existing legal obligation; or

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Protection Against Discrimination

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

  • Deny goods or services to you;

  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;

  • Provide a different level or quality of goods or services to you; or

  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note that we may charge a different price or rate or provide a different level or quality of products and services to you, if that difference is reasonably related to the value provided to our business by your personal information.

Use of Cookies and Similar Technologies

Cookies are small text files placed on your computer or other device by websites that you visit. Cookies are widely used in order to make websites and other applications work, or work more efficiently, and help them remember certain information and recognize your internet browser. Cookies may last until you close your browser (“session” cookies) or over repeat visits (“persistent” cookies).

We use cookies and similar technologies to:

  • Assist you in efficiently and safely navigating and experiencing our services;

  • Enable you to register, login, provide feedback and otherwise interact with our services;

  • Store and honor your preferences and settings;

  • Measure and analyze usage and performance data; and

  • Assist us with promotional and marketing efforts (including interest-based advertising).

If you access any of our services subject to a subscription agreement or other contract between us and your organization, cookies and similar technologies will be used as necessary for the performance of that contract and for our legitimate business operations related to providing the service.

We use the following types of cookies:

  • Strictly necessary cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

  • Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

  • Functionality cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

  • Targeting cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.

  • Social media cookies: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

  • Anonymized analytical cookies: These cookies ensure that anonymous data about your surfing behavior is collected every time you visit the website. This way we can see how visitors use the website and improve on that basis. We use anonymized analytical cookies for:

    • tracking the number of visitors to our web pages;

    • tracking the amount of time each visitor spends on our web pages;

    • keeping track of the order in which a visitor visits the different pages of our website;

    • assessing which parts of our site need updating;

    • measuring and optimizing the performance of our marketing campaigns;

    • redirecting traffic from different channels.

Details about the cookies set by our websites and by third parties, including service providers acting on our behalf, are listed directly on the site or in the cookie control tool made available on the site.

How to Manage Cookies and Interest-Based Advertising

You can manage the use of certain types of cookies, including targeting cookies used for personalized advertising, also known as interest-based advertising (IBA), by amending your cookies settings in the cookie control tool made available on the site. You also may be able to block or delete cookies by selecting the appropriate settings on your browser privacy preferences menu.

You can also opt out of IBA by turning off targeting cookies used for IBA via the consumer choice tools created under self-regulation programs in many countries, such as the US-based YourAdChoices, the Canada-based AdChoices or the EU-based Your Online Choices. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Interest-Based Advertising.

Certain content and features in our services depend on cookies to function. For example, authentication cookies are used to identify and recognize registered users and to enable them to gain access to requested content or features. If you choose to block cookies, you cannot sign in or use certain content or features. If you choose to delete cookies, any settings and preferences dependent on those cookies will be lost.

Use of Web Beacons and Other Technologies

Some of our websites, applications and electronic communications contain electronic tags known as web beacons, gifs or pixel tags, unique identifiers and similar technologies that help deliver cookies, measure online activity, provide more relevant advertising, or analyze the effectiveness of our promotional campaigns or other operations.

Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to Complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred. 

How to Contact Us

Please contact us by email or telephone if you have any questions about this privacy policy or the information we hold about you.

Our contact details are shown below:

Our contact details:

2093 Philadelphia Pike #3336

Claymont, DE 19703

United States

support@ammortal.com

+1 302-367-7905

Do You Need Extra Help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).

Changes to This Privacy Notice

We may change this privacy notice from time to time by posting the revised version and updating the “last updated” date below. Any such changes will be effective immediately. 

This privacy notice was published on August 13, 2024 and last updated on March 18, 2026.